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Meta Ads That Feed a System, Not Just a Dashboard

Facebook & Instagram campaigns managed with AI-assisted targeting, creative testing, and weekly optimization.

• Every lead an ad generates flows straight into your automated follow-up — no gap between click and response
• Weekly performance optimization, not a set-and-forget campaign
• Industry-specific targeting for clinics, gyms, real estate, and coaches
• Need a Business Manager account first? Here's what that involves

Why ads alone aren't enough

A Meta Ads campaign can produce plenty of leads and still disappoint, because the real losses often happen after the click. Lead form entries pile up unanswered, nobody calls back until the next day, and by then the prospect has moved on. Agencies that only manage the ad account report on clicks and cost per lead; they don't see what happens next.

We manage Meta Ads as the front end of a complete system. Every lead an ad generates is picked up by n8n, answered on WhatsApp in under two minutes, logged in Perfex CRM and assigned to your team. That means ad performance is judged on what matters to a service business — booked consultations, trial classes, site visits and sales — not just on the dashboard.

What we manage

• Campaign setup on Facebook and Instagram — structured around your services, locations and offers.
• AI-assisted targeting — audiences built for your industry and the areas you serve.
• Creative testing — different images, videos, copy and offers tested against each other so budget moves to what works.
• Lead capture built in — lead forms, click-to-WhatsApp ads or website traffic, depending on which fits your business.
• Weekly optimisation — budgets, audiences and creative adjusted every week based on results.
• Reporting — a regular performance report so you always know what your spend is producing.

How a campaign runs

1. Audit. We review your current ad account (if you have one), your offers and where your leads are being lost.
2. Account setup. We check your Facebook Business Manager, ad account and Page, or set them up with you as part of onboarding.
3. Launch. Campaigns go live with the automation already connected, so the first lead gets the same instant response as the hundredth.
4. Learning phase. Meta Ads need a short learning phase — typically 3–5 days — to optimise delivery. Most clients see their first qualified leads within 7–14 days of going live.
5. Weekly optimisation. From there we optimise campaigns weekly for compounding returns.

Targeting by industry

• Clinics and healthcare — campaigns for consultations and treatments, with follow-ups and reminders handled by the automation. Health advertising is sensitive, so we build campaigns around the claims and approvals you're permitted to use.
• Gyms and fitness studios — trial classes and membership offers, with WhatsApp follow-up to reduce no-shows.
• Real estate — property and project campaigns where enquiries are qualified instantly and routed to the right broker.
• Coaches and consultants — webinar and discovery-call campaigns with pre-call qualification.

Your account stays yours

Meta Ads require a verified Facebook Business Manager with a connected ad account and Facebook Page. If you already have one, we ask to be added as a partner — you keep full ownership and can remove access at any time. If you don't, we walk you through setting it up; it usually takes less than 30 minutes. Ad spend can be paid directly to Meta with your own card on your own ad account, or billed through us — we agree on whichever suits you best during our first meeting.

What we need from you

You stay in control of the parts that only you can decide. We'll ask you to approve ad creative and offers before anything goes live, tell us which services and locations matter most, and share the answers to the questions customers ask most often so the WhatsApp automation can reply accurately. You don't need to learn Ads Manager, n8n or Perfex CRM — we build and run the campaigns and the automation behind them, and your team handles the qualified leads that are routed to them.

Beyond Meta

Most clients start with Facebook and Instagram. Larger setups can add Instagram DM automation and multi-platform automation across Meta, Google and WhatsApp, with weekly reporting and optimisation sessions.

Pricing

Management fees are custom to your market and goals and quoted after the free audit; ad spend is separate. GCC pricing is available in AED, SAR and QAR. There are no lock-in contracts — plans are month-to-month.